Dominate Like Netflix?

netflixIt’s interesting to me Netflix is still around and is mentioned in business articles as dominating. I remember getting DVDs in the mail from Netflix in the late 90s and early 2000s. Considering how fast technology and media trends change, they’ve done an amazing job adapting to new technology and how customers access media content. This recent Charlotte Business Journal article analyzes how you can leverage Netflix’s business model to dominate your market too.

One part of the article really stuck me:

For Netflix, the firm’s growth can be directly attributed to the programming slate of original content — not the distribution of the someone else’s shows. For example, Orange is the New Black, House of Cardsand Unbreakable Kimmy Schmidt are each Emmy-nominated, attracting dream clients in the process. How’s your original content marketing performing?